When I first started out building websites, a while back, all that was needed in terms of SEO was a website full of content and a keywords meta tag so that search engines knew what the page was about. Further down the line they became good enough to be able to collect the information off the page and keywords were no more. This is what I dub ‘the collection phase’ as it was just an indexing of the whole internet.
We’re past that phase now and there are a few areas that are going to explode rapidly in the next few years which will greatly affect how we build websites. I’d rather make sure we’re ahead of the curve rather than playing catch up when the changes do happen.
To understand why search engines do what they do we really need to look at the bigger picture.
Helping visitors complete their goal is the primary aim of any website, even if the business behind it ...